Crossing the Innovation Adoption Gap with Life Cycle Assessment
For example, when the first electric cars were released, the late majority was hesitant to purchase them until they saw them becoming more popular. The early majority is the third group of consumers to adopt new ideas or technologies. They are more cautious than early adopters and are typically more skeptical about new products or services. For example, when the first smartwatches were released, the early majority was hesitant to purchase them...